In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising in Brazil for the internet and telecom industry amounted to **** U.S. dollars, the highest among the presented sectors. The home and garden segment recorded the lowest average CPC, at approximately ** cents of the U.S. dollar.
In 2023, digital advertising spending in Brazil grew by eight percent to ** billion Brazilian reals. Retail accounted for almost * (** percent) of Brazil's online ad spend that year. Services and media followed with a combined share of ** percent.
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Semrush. (February 18, 2025). Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Brazil in December 2024 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1115426/brazil-search-advertising-cpc/
Semrush. "Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Brazil in December 2024 (in U.S. dollars)." Chart. February 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1115426/brazil-search-advertising-cpc/
Semrush. (2025). Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Brazil in December 2024 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1115426/brazil-search-advertising-cpc/
Semrush. "Average Monthly Cost-per-click (Cpc) in Google Ads Search Advertising in Selected Industries in Brazil in December 2024 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Feb 2025, /statistics/1115426/brazil-search-advertising-cpc/
Semrush, Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Brazil in December 2024 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1115426/brazil-search-advertising-cpc/ (last visited July 23, 2026)
Average monthly cost-per-click (CPC) in Google Ads search advertising in selected industries in Brazil in December 2024 (in U.S. dollars) [Graph], Semrush, February 18, 2025. [Online]. Available: /statistics/1115426/brazil-search-advertising-cpc/
