In 2021, approximately 51 percent of surveyed participants belonging to Generation Z from all over the world stated that they really valued the in-store experience when buying health and beauty products. The same percentage of millennials agreed. Click to read Capgemini's full report.
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Capgemini. (January 7, 2022). Share of shoppers who value the in-store experience when shopping for health and beauty products, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1289768/in-store-experience-for-beauty-purchases/
Capgemini. "Share of shoppers who value the in-store experience when shopping for health and beauty products, by generation." Chart. January 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1289768/in-store-experience-for-beauty-purchases/
Capgemini. (2022). Share of shoppers who value the in-store experience when shopping for health and beauty products, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1289768/in-store-experience-for-beauty-purchases/
Capgemini. "Share of Shoppers Who Value The In-store Experience When Shopping for Health and Beauty Products, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jan 2022, /statistics/1289768/in-store-experience-for-beauty-purchases/
Capgemini, Share of shoppers who value the in-store experience when shopping for health and beauty products, by generation ÌÇÐÄÆƽâ°æ, /statistics/1289768/in-store-experience-for-beauty-purchases/ (last visited July 21, 2026)
Share of shoppers who value the in-store experience when shopping for health and beauty products, by generation [Graph], Capgemini, January 7, 2022. [Online]. Available: /statistics/1289768/in-store-experience-for-beauty-purchases/
