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Consumer likelihood to shop in-store during Black Friday in Italy in 2021, by generation

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Source

Release date

October 2021

Region

Italy

Survey time period

October 2021

Number of respondents

567 respondents

Supplementary notes

This question was phrased by the source as follows: "How likely are you to shop on Black Friday (or around it) this year?"

Citation formats

Italy: in-store shopping intention on Black Friday 2021, by generation

Published by
F. Watty,
Nov 4, 2021
According to a survey conducted in Italy in October 2021, ** percent of the Gen Z respondents said they were very likely to shop in physical stores on or around Black Friday in 2021. With ** percent, Gen Xers were the age group most likely to shop in-store on Black Friday in the country.
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