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Tools used to ensure brand safety according to advertising professionals in Europe as of February 2023

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Source

In cooperation with
Release date

March 2023

Region

Spain

Survey time period

January and February 2023

Number of respondents

157 respondents

Supplementary notes

Survey question: "Please state the extent to which you agree or disagree with the following statements about brand safety"

Citation formats

Tools used to ensure brand safety in Europe 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 26, 2023
During a survey carried out among advertising professionals in Europe in early 2023, ** percent of respondents stated their companies used verification partners to ensure brand safety; ** percent cited exclusion lists, while percent mentioned inclusion lists.
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