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Entity responsible for brand safety according to advertising professionals in Europe as of February 2023

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Source

In cooperation with
Release date

March 2023

Region

Spain

Survey time period

January and February 2023

Number of respondents

157 respondents

Supplementary notes

Survey question: "Which stakeholder group is most responsible for ensuring brand safety?"

Citation formats

Entity responsible for brand safety in Europe 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 15, 2023
During a survey carried out among advertising professionals in Europe in early 2023, ** percent of respondents were of the opinion that publishers and/or media owners were most responisble for ensuring brand safety. On the other hand, ** percent put the responsibility with ad tech vendors.
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