| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
September 2023
More information
Region
Australia
Survey time period
July 2023
Number of respondents
1,000 respondents
Age group
18-70 years
Special properties
nationally representative sample of Australians who have shopped online at least once in the last 12 months
Supplementary notes
According to the source, for a brand to be 'direct to consumer' it needed to meet the following criteria:
1. Sell physical products
2. Sell all or almost all products online
3. Offers a product that wasn't available before or has an innovative way of selling
4. Is not a store that stocks multiple other brands
Original survey question: How many different 'direct to consumer' brands have you purchased in the last 12 months?
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