* The study was conducted across Belgium, France, Germany, the Netherlands, and the UK. Around 1,000 surveys were conducted in each market, and a mix of age ranges, income brackets and genders was included.
The release date is the date of access.
Citation formats
Return rates impact on online shopping in Western European countries 2023
In 2023, a majority of consumers in Western Europe expressed that return fees would influence their decision to purchase from an online retailer. Two out of ten respondents across surveyed countries identified the return fee as a deterrent to making a purchase at an online retailer. In contrast, only ** percent indicated that it would not affect their purchasing decisions.
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Mollie . (March 22, 2024). Impact of having to pay to return an item on the likelihood of shopping at an online retailer in selected Western European countries in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1458429/western-europe-impact-of-return-fees-on-online-purchases/
Mollie . "Impact of having to pay to return an item on the likelihood of shopping at an online retailer in selected Western European countries in 2023." Chart. March 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1458429/western-europe-impact-of-return-fees-on-online-purchases/
Mollie . (2024). Impact of having to pay to return an item on the likelihood of shopping at an online retailer in selected Western European countries in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1458429/western-europe-impact-of-return-fees-on-online-purchases/
Mollie . "Impact of Having to Pay to Return An Item on The Likelihood of Shopping at An Online Retailer in Selected Western European Countries in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Mar 2024, /statistics/1458429/western-europe-impact-of-return-fees-on-online-purchases/
Mollie , Impact of having to pay to return an item on the likelihood of shopping at an online retailer in selected Western European countries in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1458429/western-europe-impact-of-return-fees-on-online-purchases/ (last visited August 04, 2026)
Impact of having to pay to return an item on the likelihood of shopping at an online retailer in selected Western European countries in 2023 [Graph], Mollie , March 22, 2024. [Online]. Available: /statistics/1458429/western-europe-impact-of-return-fees-on-online-purchases/
