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Share of retailers and marketplaces used to purchase skin care and makeup products online in the last 12 months in Australia as of February 2023

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Source

Release date

March 2023

Region

Australia

Survey time period

February 2023

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

nationally representative OnePoll survey of Australian adult consumers who had shopped online in the previous 12 months

Supplementary notes

Survey question: Which of the following product categories have you purchased online in the last 12 months and who did you purchase from?

Citation formats

Retailers and marketplaces used to buy cosmetics online Australia 2023

Published by
Yihan Ma,
Oct 18, 2024

In a survey conducted in Australia in February 2023, around ** percent of respondents said they had purchased skin care and makeup products online in the last 12 months through a non-direct brand retailer with physical stores and a website. Around ** percent of those surveyed had purchased these beauty items directly through the brand's own website.

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Access limited to Free Statistics. Premium Statistics are not included.
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