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Preferred channels for researching potential purchases in Peru in 2020

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Sources

Release date

May 2021

Region

Peru

Survey time period

2020

Special properties

regardless of the point of purchase (online or face-to-face)

Supplementary notes

The source does not provide data on the number or age of respondents, nor on the type and date of survey.

Citation formats

Peru: leading search channels before purchase 2020

Published by Thuy D., May 18, 2021
According to a survey, in 2020, search engines were the most popular channel in Peru to get information about a product or service prior to purchase, used by ** percent of respondents. Online videos followed closely behind, with ** percent of those surveyed turning to them for this purpose. Meanwhile, social networks ranked third, with ** percent.
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