In a survey conducted in Australia in February 2023, around ** percent of respondents said they had purchased vitamins and supplements online in the last 12 months through a non-direct brand retailer with physical stores and a website. Non-direct brand retailers were by far the most popular choice among consumers purchasing these products, with brand own websites, other online-only retailers, Amazon, and eBay accounting for significantly smaller shares of vitamin and supplement purchases.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Pattern. (March 1, 2023). Share of retailers and marketplaces used to purchase vitamins and supplements online in the last 12 months in Australia as of February 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/1387221/australia-retailers-and-marketplaces-used-to-buy-vitamins-and-supplements-online/
Pattern. "Share of retailers and marketplaces used to purchase vitamins and supplements online in the last 12 months in Australia as of February 2023." Chart. March 1, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/1387221/australia-retailers-and-marketplaces-used-to-buy-vitamins-and-supplements-online/
Pattern. (2023). Share of retailers and marketplaces used to purchase vitamins and supplements online in the last 12 months in Australia as of February 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/1387221/australia-retailers-and-marketplaces-used-to-buy-vitamins-and-supplements-online/
Pattern. "Share of Retailers and Marketplaces Used to Purchase Vitamins and Supplements Online in The Last 12 Months in Australia as of February 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Mar 2023, /statistics/1387221/australia-retailers-and-marketplaces-used-to-buy-vitamins-and-supplements-online/
Pattern, Share of retailers and marketplaces used to purchase vitamins and supplements online in the last 12 months in Australia as of February 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1387221/australia-retailers-and-marketplaces-used-to-buy-vitamins-and-supplements-online/ (last visited August 06, 2026)
Share of retailers and marketplaces used to purchase vitamins and supplements online in the last 12 months in Australia as of February 2023 [Graph], Pattern, March 1, 2023. [Online]. Available: /statistics/1387221/australia-retailers-and-marketplaces-used-to-buy-vitamins-and-supplements-online/