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Incidence of purchase by type of digital commerce worldwide in 2021

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Source

Release date

November 2021

Region

Worldwide

Survey time period

October 2021

Number of respondents

11,510 across 16 countries

Special properties

in the past six months

Supplementary notes

The source does not provide details on the age of respondents or the type of survey.

Citation formats

Purchase incidence by type of digital commerce worldwide 2021

Published by
Yihan Ma,
Jan 25, 2022
According to a 2021 survey, online marketplaces were the most prevalent type of digital commerce globally, with ** percent of respondents indicating that they had used them to make purchases in the last six months. While traditional retailer and brand websites followed, several emerging types of e-commerce are stealing the spotlight. Voice commerce, social commerce, and quick commerce, for instance, were used by more than a third of respondents in this period.
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Topics

E-commerce in the United Kingdom (UK)Online grocery shopping in the United Kingdom (UK)Online food delivery in EuropeOnline shopping in EuropeHoliday e-commerce in Western Europe
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