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Most used online marketplaces in Japan as of June 2025, by gender

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Source

Release date

July 2025

Region

Japan

Survey time period

May 21 to June 5, 2025

Number of respondents

2,455 respondents

Age group

10-89 years

Special properties

respondents who have bought goods online at least once in the past year; multiple answers were allowed

Method of interview

Online survey

Supplementary notes

Physical goods, excluding digital content and services.

Citation formats

Most popular online marketplaces in Japan 2025, by gender

Published by
Yihan Ma,
Sep 18, 2025

Amazon and Rakuten Ichiba are in a race for the leading online marketplace in Japan's e-commerce market. According to a survey conducted between May and June 2025, the most used platform was different among men and women. While * triumphed as the most used platform among male respondents, its rival was the most used online marketplace among women, with almost ** percent of respondents.

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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
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per month, billed annually 1
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