The source asked respondents how important each of the following areas are to building their trust in a company.
The source states that figures shown are the sum of respondents who selected "extermely important" and "very important".
*In January and February 2024, PwC surveyed 20,662 consumers across 31 countries and territories, including Ireland. The number of respondents surveyed in Ireland specifically was not provided by the source.
Citation formats
Importance of factors that influence consumer trust in companies in Ireland 2024
In a 2024 survey of consumers across 31 countries and territories, including Ireland, it was found that protecting customer data was the most important factor when it came to builiding trust in a company, both globally and in Ireland specifically. ** percent of Irish consumers indicated that data protection was important to building trust, whereas only ** percent of respondents in Ireland found a company's financial performance important.
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PwC. (June 3, 2024). Importance of factors that influence consumer trust in companies in Ireland in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1488262/importance-of-trust-building-factors-ireland/
PwC. "Importance of factors that influence consumer trust in companies in Ireland in 2024." Chart. June 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1488262/importance-of-trust-building-factors-ireland/
PwC. (2024). Importance of factors that influence consumer trust in companies in Ireland in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1488262/importance-of-trust-building-factors-ireland/
PwC. "Importance of Factors That Influence Consumer Trust in Companies in Ireland in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jun 2024, /statistics/1488262/importance-of-trust-building-factors-ireland/
PwC, Importance of factors that influence consumer trust in companies in Ireland in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1488262/importance-of-trust-building-factors-ireland/ (last visited July 31, 2026)
Importance of factors that influence consumer trust in companies in Ireland in 2024 [Graph], PwC, June 3, 2024. [Online]. Available: /statistics/1488262/importance-of-trust-building-factors-ireland/
