In late 2022, a majority of consumers in the United States said they did not trust retailers with their personal data. Specifically, about 55 percent of survey respondents said they did not trust retailers, while 45 percent said they did trust them with their personal information.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Optimove. (January 26, 2023). Consumers who trust retailers with their personal information in the United States in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1374890/trusting-retailers-with-personal-information-usa/
Optimove. "Consumers who trust retailers with their personal information in the United States in 2022." Chart. January 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1374890/trusting-retailers-with-personal-information-usa/
Optimove. (2023). Consumers who trust retailers with their personal information in the United States in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1374890/trusting-retailers-with-personal-information-usa/
Optimove. "Consumers Who Trust Retailers with Their Personal Information in The United States in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jan 2023, /statistics/1374890/trusting-retailers-with-personal-information-usa/
Optimove, Consumers who trust retailers with their personal information in the United States in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1374890/trusting-retailers-with-personal-information-usa/ (last visited July 25, 2026)
Consumers who trust retailers with their personal information in the United States in 2022 [Graph], Optimove, January 26, 2023. [Online]. Available: /statistics/1374890/trusting-retailers-with-personal-information-usa/
