According to a survey conducted in Vietnam in February 2023, ** percent of respondents stated they chose not to shop on social media because they did not trust products promoted by influencers or celebrities. Meanwhile, ** percent said they disliked the constant advertisements on these social platforms.
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Rakuten Insight. (March 15, 2023). Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1373542/vietnam-barriers-for-social-media-shopping/
Rakuten Insight. "Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023." Chart. March 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1373542/vietnam-barriers-for-social-media-shopping/
Rakuten Insight. (2023). Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1373542/vietnam-barriers-for-social-media-shopping/
Rakuten Insight. "Leading Barriers to Purchasing on Social Media among Consumers in Vietnam as of February 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2023, /statistics/1373542/vietnam-barriers-for-social-media-shopping/
Rakuten Insight, Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023 ÌÇÐÄÆƽâ°æ, /statistics/1373542/vietnam-barriers-for-social-media-shopping/ (last visited August 01, 2026)
Leading barriers to purchasing on social media among consumers in Vietnam as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: /statistics/1373542/vietnam-barriers-for-social-media-shopping/
