According to a survey conducted by in South Korea in 2023, around **** percent of respondents stated that they had purchased an item or product because it was endorsed by an influencer. More than **** of the respondents with this experience reported that they were convinced by the promotion from the influencer.
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Rakuten Insight. (June 12, 2023). Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1201208/south-korea-influencers-impact-on-purchasing/
Rakuten Insight. "Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1201208/south-korea-influencers-impact-on-purchasing/
Rakuten Insight. (2023). Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1201208/south-korea-influencers-impact-on-purchasing/
Rakuten Insight. "Share of People Who Have Purchased a Product Endorsed by An Influencer in South Korea as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1201208/south-korea-influencers-impact-on-purchasing/
Rakuten Insight, Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1201208/south-korea-influencers-impact-on-purchasing/ (last visited July 26, 2026)
Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: /statistics/1201208/south-korea-influencers-impact-on-purchasing/
