According to a survey conducted by in South Korea in 2023, around ** percent of respondents stated that they followed at least one influencer on social media. Only *** percent of respondents reported not knowing what an influencer was.
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Rakuten Insight. (June 12, 2023). Share of people who followed influencers on social media in South Korea as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1201197/south-korea-share-of-people-following-influencers/
Rakuten Insight. "Share of people who followed influencers on social media in South Korea as of May 2023." Chart. June 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1201197/south-korea-share-of-people-following-influencers/
Rakuten Insight. (2023). Share of people who followed influencers on social media in South Korea as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1201197/south-korea-share-of-people-following-influencers/
Rakuten Insight. "Share of People Who Followed Influencers on Social Media in South Korea as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2023, /statistics/1201197/south-korea-share-of-people-following-influencers/
Rakuten Insight, Share of people who followed influencers on social media in South Korea as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1201197/south-korea-share-of-people-following-influencers/ (last visited August 01, 2026)
Share of people who followed influencers on social media in South Korea as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: /statistics/1201197/south-korea-share-of-people-following-influencers/
