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According to a survey conducted in South Korea in the third quarter of 2023, around ** percent of respondents answered that they mostly followed social media accounts of friends, family, or other people they knew. This coincides with the fact that most people mainly use social media for socializing. Other than for socializing, social media are also commonly used to follow influencer accounts.

Popular social media accounts

Naturally, celebrities and, as the name suggests, influencers have large followings. Among those, K-pop artists specifically were most followed as certain artists and groups have very dedicated fans. This has culminated in all leading positions in terms of followers on Instagram being taken up by members of either girl group BLACKPINK or boy group BTS.

Social media usage in South Korea

In South Korea, a country known for its high internet speed and coverage, the usage rate of social media is similarly high. Around ** percent of the population used such services in 2023, and this is only estimated to increase further. Social media were also used by a variety of age groups, with only those under 18 and over 55 years old showing a significantly lower usage level. The most used social networking service in South Korea remains the mobile messenger KakaoTalk.