ÌÇÐÄÆƽâ°æ

Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
Release date

June 2023

Region

South Korea

Survey time period

May 11 to 31, 2023

Number of respondents

1,784 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase?"

Citation formats

Reasons for buying a product endorsed by an influencer South Korea 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 25, 2024
According to a survey conducted by in South Korea in 2023, around **** percent of respondents who have purchased an item or product endorsed by an influencer stated that they were convinced by the promotion from the influencer. About ** percent reported that they liked and trusted the influencer enough to purchase an endorsed product regardless of what it was.
Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " User-generated content in South Korea "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you User-generated content in South Korea

Overview

4

Largest social media accounts

6

Content creators

5

Influencer marketing

6

Content consumption

5

Short-form content

6

Further Content: You might find this interesting as well

Topics

Social media advertising in South KoreaInternet usage in South KoreaAdvertising in the Asia-Pacific regionSocial media usage in South KoreaAdvertising in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.