South Korea: social media advertising number of users 2019-2028| ��ƽ��

Number of users of social media advertising in South Korea 2019-2028 (in millions)

Characteristic	Number of users in millions
2028	47.77
2027	47.61
2026	47.45
2025	47.23
2024	46.95
2023	46.58
2022	46.09
2021	45.45
2020	44.62
2019	43.53

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Release date

November 2023

More information

Region

South Korea

Survey time period

2019 to 2028

Special properties

Internet users who use a social network site via any device at least once per month

Supplementary notes

Data provided by ��ƽ�� Market ��ƽ�� are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

Citation formats

The number of social media advertising users in South Korea stood at around 46.6 million in 2023. This number was forecasted to continuously increase between 2023 and 2028 by around 2.6 percent. After the ninth consecutive increasing year, the number of social media advertising users was estimated to reach 47.77 million users and therefore a new peak in 2028.