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Role of QR codes in advertising according to advertising professionals worldwide as of February 2022

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Sources

Release date

March 2022

Region

Worldwide

Survey time period

February 2022

Number of respondents

100 respondents

Special properties

among senior advertising professionals from Australia, Canada, France, Germany, the United Arab Emirates, the United Kingdom, and the United States

Supplementary notes

Part of the data retrieved from .

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Role of QR codes in advertising worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 28, 2023

During a 2022 survey carried out among senior advertising professionals from Australia, Canada, France, Germany, the United Arab Emirates, the United Kingdom, and the United States, ** percent of respondents stated they believed advertisers looking to successfully target Gen Z must leverage QR codes. *** percent fewer saw potential in the use of QR codes in DOOH campaigns.

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Digital out-of-home advertising in the UKAdvertising in the UKDigital marketing in the UKOut-of-home advertising in the UKInfluencer marketing in the United Kingdom (UK)
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