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Attitudes towards online advertising according to Generation Z in the United States as of March 2026

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Sources

Age group

18 years and older

Special properties

60,236 respondents across all generations

Supplementary notes

Original question: "Which of these statements about online advertising do you agree with?" (multi-pick)

Citation formats

U.S. Gen Z attitudes toward online advertising 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, May 7, 2026

According to a survey conducted in the United States between April 2025 and March 2026, around ** percent of Generation Z respondents reported being often annoyed by online ads. Additionally, ** percent said they did not mind online advertising if they received free content in return.

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