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If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with?
Effect of influencer scandals on brands in Germany 2023
In 2023, around ** percent of people in Germany said that if an influencer is involved in a scandal, then they are likely to lose trust in brands that this person has collaborated with. As social media influencing rises in popularity, brands will potentially have to be more careful about who they choose to partner with.
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YouGov. (June 21, 2023). If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1395460/influencer-scandal-effect-brand-germany/
YouGov. "If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with?." Chart. June 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1395460/influencer-scandal-effect-brand-germany/
YouGov. (2023). If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1395460/influencer-scandal-effect-brand-germany/
YouGov. "If a Social Media Influencer Is in The Headlines for Controversial Reasons, What Effect Does This Have on Your Opinion on The Brands They Worked or Collaborated With?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Jun 2023, /statistics/1395460/influencer-scandal-effect-brand-germany/
YouGov, If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with? ÌÇÐÄÆƽâ°æ, /statistics/1395460/influencer-scandal-effect-brand-germany/ (last visited July 21, 2026)
If a social media influencer is in the headlines for controversial reasons, what effect does this have on your opinion on the brands they worked or collaborated with? [Graph], YouGov, June 21, 2023. [Online]. Available: /statistics/1395460/influencer-scandal-effect-brand-germany/
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