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Engagement on Instagram Reels in 2023 and 2024, by account size

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Source

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Release date

2024

Region

Worldwide

Survey time period

2023 to 2024

Special properties

391,490 professional Instagram accounts (business and creator); 5,608,075 feed posts; 3,614,692 reels; 23,626,292 stories; 3,739,969 images; 1,848,495 carousels; 19,611 *reels from feed

Citation formats

Instagram: Reels engagement 2023-2024, by account size

Published by Thuy D., Oct 4, 2024

In 2024, Instagram Reels saw more engagement than in 2023. However, accounts, which are accounts with *** to followers, saw less engagement in 2024 than in the year previous. Overall, Reel engagement **** by percent.

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