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Online searches that lead to purchases on direct-to-consumer (D2C) brand websites in Germany in 2022, by category

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Sources

Release date

April 2022

Region

Germany

Survey time period

2022

Number of respondents

1,000 respondents

Age group

18-69 years

Supplementary notes

Multiple answers were possible. The source does not specify the date of the survey.

Citation formats

Online searches leading to D2C purchases in Germany 2022, by category

Published by
Yihan Ma,
Nov 23, 2022
Online shoppers in Germany look for information and inspiration on direct-to-consumer (D2C) brand sites, according to a 2022 survey. Of these searches, the food and pet supplies category has the highest purchase rate at ** percent. The leisure and hobby supplies category follows, with approximately ** percent of German consumers buying directly from brand websites.
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