The source analysis included the main brands operating in the EU, UK, and Switzerland, based on retail revenues, both online and offline, the number of stores, the volume of web traffic, and the popularity and use of apps.
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Share of brands whose products are offered on marketplaces in Europe 2024
A 2024 study carried out in Europe showed that direct-to-consumer (D2C) brands offer various types of products through marketplaces. Fashion being the most common at almost ** percent, followed by elecntronics at around ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
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RetailX. (July 7, 2024). Share of direct-to-consumer (D2C) brands offering their products on marketplaces in Europe in 2024, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1608429/d2c-brands-selling-on-marketplaces-europe/
RetailX. "Share of direct-to-consumer (D2C) brands offering their products on marketplaces in Europe in 2024, by category." Chart. July 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1608429/d2c-brands-selling-on-marketplaces-europe/
RetailX. (2024). Share of direct-to-consumer (D2C) brands offering their products on marketplaces in Europe in 2024, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1608429/d2c-brands-selling-on-marketplaces-europe/
RetailX. "Share of Direct-to-consumer (D2c) Brands Offering Their Products on Marketplaces in Europe in 2024, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2024, /statistics/1608429/d2c-brands-selling-on-marketplaces-europe/
RetailX, Share of direct-to-consumer (D2C) brands offering their products on marketplaces in Europe in 2024, by category ÌÇÐÄÆƽâ°æ, /statistics/1608429/d2c-brands-selling-on-marketplaces-europe/ (last visited August 01, 2026)
Share of direct-to-consumer (D2C) brands offering their products on marketplaces in Europe in 2024, by category [Graph], RetailX, July 7, 2024. [Online]. Available: /statistics/1608429/d2c-brands-selling-on-marketplaces-europe/
