* The D2C revenue share was calculated by ÌÇÐÄÆƽâ°æ based on the "sales through Nike Direct" and the "total Nike brand revenues" provided by the source (excluding Converse and corporate revenue). Nike Direct includes Nike-owned retail stores and digital platforms.
In the financial year of 2025r, NIKE Direct accounted for approximately ***percent of Nike's total brand revenue. This means that for every 100 dollars made by the brand globally, over ** dollars were generated from the company's direct-to-consumer (D2C) segment. The D2C channel has been growing consistently over the past decade. In the year ended May 31, 2025, sales through NIKE Direct reached almost 19 billion U.S. dollars.
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Nike. (July 17, 2025). Nike's direct-to-consumer (D2C) sales as share of total brand revenue worldwide from the fiscal years of 2019 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1278371/nike-direct-to-consumer-revenue-share-worldwide/
Nike. "Nike's direct-to-consumer (D2C) sales as share of total brand revenue worldwide from the fiscal years of 2019 to 2025." Chart. July 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1278371/nike-direct-to-consumer-revenue-share-worldwide/
Nike. (2025). Nike's direct-to-consumer (D2C) sales as share of total brand revenue worldwide from the fiscal years of 2019 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1278371/nike-direct-to-consumer-revenue-share-worldwide/
Nike. "Nike's Direct-to-consumer (D2c) Sales as Share of Total Brand Revenue Worldwide from The Fiscal Years of 2019 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jul 2025, /statistics/1278371/nike-direct-to-consumer-revenue-share-worldwide/
Nike, Nike's direct-to-consumer (D2C) sales as share of total brand revenue worldwide from the fiscal years of 2019 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1278371/nike-direct-to-consumer-revenue-share-worldwide/ (last visited July 29, 2026)
Nike's direct-to-consumer (D2C) sales as share of total brand revenue worldwide from the fiscal years of 2019 to 2025 [Graph], Nike, July 17, 2025. [Online]. Available: /statistics/1278371/nike-direct-to-consumer-revenue-share-worldwide/
