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Leading 15 fashion websites in Germany 2026, by number of visits (in millions)

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Release date

June 2026

Region

Germany

Survey time period

April 2026

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Most popular fashion websites in Germany 2026, by number of visits

Published by
Yihan Ma,
Jun 1, 2026

In April 2026, the most visited shopping website in Germany was Zalando with million visits. Zalando is an online retailer that sells clothing, shoes and beauty items. The website with the second-highest number of visits, million, was the global fashion company Shein.

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Statistics on " Fashion e-commerce in Germany "

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Other statistics that may interest you Fashion e-commerce in Germany

Overview

4

Zalando

6

Second hand fashion

5

Social media and online fashion

5

Consumer behavior

8

Fashion e-commerce companies

6

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Topics

Fashion e-commerce in GermanyFashion e-commerce in the United StatesOnline retailers in GermanyFast fashion in EuropeFashion e-commerce in Spain
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Access limited to Free Statistics. Premium Statistics are not included.
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Talk to sales for pricing
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