The source analysis included the main brands operating in the EU, UK, and Switzerland, based on retail revenues, both online and offline, the number of stores, the volume of web traffic, and the popularity and use of apps.
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Landing page features of D2C brands in Europe 2024, by country
A 2024 study showed that direct-to-consumer (D2C) brands engaged with their users by asking them to sign up for newsletters. Nearly ** percent of French and UK websites had this feature on their landing page. Payments information were much less common, with roughly **** of European brands showing them before the checkout.
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RetailX. (July 7, 2024). Landing page features of direct-to-consumer (D2C) brands in Europe in 2024, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1608348/landing-page-features-of-d2c-brands-by-country-europe/
RetailX. "Landing page features of direct-to-consumer (D2C) brands in Europe in 2024, by country." Chart. July 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1608348/landing-page-features-of-d2c-brands-by-country-europe/
RetailX. (2024). Landing page features of direct-to-consumer (D2C) brands in Europe in 2024, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1608348/landing-page-features-of-d2c-brands-by-country-europe/
RetailX. "Landing Page Features of Direct-to-consumer (D2c) Brands in Europe in 2024, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2024, /statistics/1608348/landing-page-features-of-d2c-brands-by-country-europe/
RetailX, Landing page features of direct-to-consumer (D2C) brands in Europe in 2024, by country ÌÇÐÄÆƽâ°æ, /statistics/1608348/landing-page-features-of-d2c-brands-by-country-europe/ (last visited August 01, 2026)
Landing page features of direct-to-consumer (D2C) brands in Europe in 2024, by country [Graph], RetailX, July 7, 2024. [Online]. Available: /statistics/1608348/landing-page-features-of-d2c-brands-by-country-europe/
