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Distribution of sales in online retail (B2C) in Switzerland in 2025, by product category

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Sources

Release date

March 2026

Region

Switzerland

Survey time period

January and February 2026

Special properties

Retailer focus without product range adjustment

Method of interview

Online survey

Supplementary notes

Values ​​were converted to percentages and rounded compared to the original source for a better understanding of the statistic. 

According to the source, if a retailer does not submit sales from a product range and generates more than 2/3 of its sales from a product range, it is assigned to a category; otherwise it is classified as "universal".

Members of Handelsverband.swiss and other online retailers were surveyed. In total, data from over 300 companies was integrated. Large online retailers who do not publish data were estimated by HANDELSVERBAND.swiss and GfK Switzerland.

Citation formats

Distribution of sales in online retail Switzerland 2025, by product category

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 30, 2026

In 2025, the product category with the largest share of online sales in Switzerland was home electronics, accounting for ** percent of sales. Fashion items and shoes came in second place with 16 percent.

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