Beauty was the category receiving the highest web traffic among direct-to-consumer brands (D2C) in Japan as of January 2022, with more than *** thousand monthly visits. Fashion was the second-largest category, with around *** thousand visits to D2C brand websites.
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Totem Media. (November 1, 2023). Web visits of major direct-to-consumer (D2C) brand categories in Japan as of January 2022 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1426912/japan-web-traffic-major-direct-to-consumer-brand-categories/
Totem Media. "Web visits of major direct-to-consumer (D2C) brand categories in Japan as of January 2022 (in 1,000s)." Chart. November 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1426912/japan-web-traffic-major-direct-to-consumer-brand-categories/
Totem Media. (2023). Web visits of major direct-to-consumer (D2C) brand categories in Japan as of January 2022 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1426912/japan-web-traffic-major-direct-to-consumer-brand-categories/
Totem Media. "Web Visits of Major Direct-to-consumer (D2c) Brand Categories in Japan as of January 2022 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2023, /statistics/1426912/japan-web-traffic-major-direct-to-consumer-brand-categories/
Totem Media, Web visits of major direct-to-consumer (D2C) brand categories in Japan as of January 2022 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1426912/japan-web-traffic-major-direct-to-consumer-brand-categories/ (last visited July 29, 2026)
Web visits of major direct-to-consumer (D2C) brand categories in Japan as of January 2022 (in 1,000s) [Graph], Totem Media, November 1, 2023. [Online]. Available: /statistics/1426912/japan-web-traffic-major-direct-to-consumer-brand-categories/
