Nike's direct-to-consumer brand NIKE Direct generated approximately 17.7 billion U.S. dollars of revenue in the year ended May 31, 2026. The revenue made from NIKE Direct has more than doubled since the financial year of 2017, but decreased compared to the previous year.
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Nike. (June 30, 2026). Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2026 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/294512/nike-s-dtc-revenue-worldwide/
Nike. "Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2026 (in billion U.S. dollars)." Chart. June 30, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/294512/nike-s-dtc-revenue-worldwide/
Nike. (2026). Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2026 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/294512/nike-s-dtc-revenue-worldwide/
Nike. "Nike Brand's Direct-to-consumer Revenue Worldwide from The Fiscal Years of 2009 to 2026 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2026, /statistics/294512/nike-s-dtc-revenue-worldwide/
Nike, Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2026 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/294512/nike-s-dtc-revenue-worldwide/ (last visited July 25, 2026)
Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2026 (in billion U.S. dollars) [Graph], Nike, June 30, 2026. [Online]. Available: /statistics/294512/nike-s-dtc-revenue-worldwide/
