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Most popular direct-to-consumer (D2C) online purchases worldwide in 2023, by product category

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Source

Release date

June 2023

Region

Worldwide

Survey time period

June 2023

Number of respondents

8,244 respondents

Special properties

product categories consumer have or would consider purchasing directly from a brand's website

Citation formats

Most purchased D2C e-commerce product categories worldwide 2023

Published by
Yihan Ma,
Nov 29, 2023

According to a 2023 survey, clothing and accessories were the most purchased direct-to-consumer (D2C) product categories. Approximately ** percent of respondents had already purchased these items directly from a brand's website, while ** percent were considering doing so. Another top D2C product category was electronics, which of buyers reported buying. Consumers showed the least interest in purchasing food and beverages directly from a brand's e-commerce site.

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Statistics on " Direct selling market worldwide "

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Market Overview

8

Direct selling in the United States

7

Selected direct sellers & multi-level marketing companies

8

Direct selling in other regions

6

Direct-to-Consumer

5

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Topics

D2C e-commerceE-commerce worldwideB2B e-commerce in the United StatesImpact of inflation on e-commerceD2C market in India
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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