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Share of online shoppers purchasing directly from brands (D2C) worldwide in 2021, by location

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Source

Release date

January 2022

Region

Worldwide

Survey time period

October and November 2021

Number of respondents

10,179 respondents

Age group

18 years and older

Special properties

shoppers who have ordered directly from brands over the past six months on a one-time or subscription basis

Method of interview

Online survey

Supplementary notes

Consumers were surveyed in the following countries: Sweden, Italy, Germany, the United States, France, Netherlands, Spain, Canada, Australia, and the United Kingdom.

Citation formats

Global consumers engaging in D2C shopping 2021, by location

Published by
Yihan Ma,
Nov 23, 2022
In 2021, online shoppers worldwide living in urban areas are more likely to purchase directly from brands (** percent). According to findings by , approximately ** percent of suburban customers also engage in direct-to-consumer (D2C) shopping. In rural areas, however, only ** percent of respondents shop from D2C sites.
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