| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
January 2023
More information
Region
Worldwide
Survey time period
October and November 2022
Number of respondents
11,300*
Age group
18 years and older
Special properties
shoppers who have ordered directly from brands over the past six months on a one-time or subscription basis
Method of interview
Online survey
Supplementary notes
* Respondent count per generation:
Gen Z: N=992
Millennials: N=3,264
Gen X: N=3,332
Baby boomers: N=3,712
Consumers were surveyed in 11 countries in North America, Europe, and Asia Pacific.
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