The source analysis included the main brands operating in the EU, UK, and Switzerland, based on retail revenues, both online and offline, the number of stores, the volume of web traffic, and the popularity and use of apps.
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D2C brands selling on selected social media platforms in Europe 2024
A 2024 study carried out in Europe showed that Facebook was the main social media platform for D2C brands. According to the study findings, ** percent of direct-to-consumer (D2C) brands based in Europe sold their products on Facebook.
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RetailX. (July 7, 2024). Share of direct-to-consumer (D2C) brands with a seller profile on selected social media platforms in Europe in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1608430/d2c-brand-presence-on-social-media-europe/
RetailX. "Share of direct-to-consumer (D2C) brands with a seller profile on selected social media platforms in Europe in 2024." Chart. July 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1608430/d2c-brand-presence-on-social-media-europe/
RetailX. (2024). Share of direct-to-consumer (D2C) brands with a seller profile on selected social media platforms in Europe in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1608430/d2c-brand-presence-on-social-media-europe/
RetailX. "Share of Direct-to-consumer (D2c) Brands with a Seller Profile on Selected Social Media Platforms in Europe in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2024, /statistics/1608430/d2c-brand-presence-on-social-media-europe/
RetailX, Share of direct-to-consumer (D2C) brands with a seller profile on selected social media platforms in Europe in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1608430/d2c-brand-presence-on-social-media-europe/ (last visited July 30, 2026)
Share of direct-to-consumer (D2C) brands with a seller profile on selected social media platforms in Europe in 2024 [Graph], RetailX, July 7, 2024. [Online]. Available: /statistics/1608430/d2c-brand-presence-on-social-media-europe/
