In 2022, roughly 50 percent of U.S. consumers between the ages of 18 and 24 said they would purchase festive Halloween products in specialty Halloween stores or costume shops. Many Gen Z shoppers in the United States also planned to make use of online channels, discount stores, and department stores that year.
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National Retail Federation. (October 12, 2022). Retail stores used by Gen Z shoppers for Halloween purchases in the United States in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1340814/retail-stores-used-by-shoppers-for-halloween-purchases-gen-z/
National Retail Federation. "Retail stores used by Gen Z shoppers for Halloween purchases in the United States in 2022." Chart. October 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1340814/retail-stores-used-by-shoppers-for-halloween-purchases-gen-z/
National Retail Federation. (2022). Retail stores used by Gen Z shoppers for Halloween purchases in the United States in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1340814/retail-stores-used-by-shoppers-for-halloween-purchases-gen-z/
National Retail Federation. "Retail Stores Used by Gen Z Shoppers for Halloween Purchases in The United States in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Oct 2022, /statistics/1340814/retail-stores-used-by-shoppers-for-halloween-purchases-gen-z/
National Retail Federation, Retail stores used by Gen Z shoppers for Halloween purchases in the United States in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1340814/retail-stores-used-by-shoppers-for-halloween-purchases-gen-z/ (last visited August 01, 2026)
Retail stores used by Gen Z shoppers for Halloween purchases in the United States in 2022 [Graph], National Retail Federation, October 12, 2022. [Online]. Available: /statistics/1340814/retail-stores-used-by-shoppers-for-halloween-purchases-gen-z/
