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Importance of businesses addressing social issues as a purchase decision factor of Generation Z in Japan as of May 2021

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Source

Release date

June 2021

Region

Japan

Survey time period

May 24 to 26, 2021

Number of respondents

495 respondents

Age group

15-25 years

Method of interview

Online survey

Supplementary notes

The source established the time of birth for Generation Z as 1996 to 2015.

Citation formats

Impact of efforts against social issues on Zoomers' shopping behavior in Japan 2021

Published by
F. Watty,
Aug 22, 2022
The majority of the Japanese Generation Z did not consider the efforts of businesses to resolve social issues as an important shopping factor as revealed in a survey conducted in ***. One in five respondents stated that when choosing products, it was not important to them whether the businesses behind the products were addressing social issues. Another **** percent considered it as not that important.
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* For commercial use only

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per month, billed annually 1
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