At the beginning of 2026, Netflix saw the highest adoption rate of its ad-supported tier in the United Kingdom, with ** percent of users opting for this version. For Disney+, Italy led in ad-supported usage at ** percent. Italy, alongside Spain, also most commonly used this tier when it came to Amazone Prime Video.
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RTL AdAlliance. (March 12, 2026). Share of consumers using free or cheaper ad-supported versions of Netflix, Disney+, and Amazon Prime Video in Europe as of February 2026, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1620118/ad-supported-netflix-and-disney-usage-europe/
RTL AdAlliance. "Share of consumers using free or cheaper ad-supported versions of Netflix, Disney+, and Amazon Prime Video in Europe as of February 2026, by country." Chart. March 12, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1620118/ad-supported-netflix-and-disney-usage-europe/
RTL AdAlliance. (2026). Share of consumers using free or cheaper ad-supported versions of Netflix, Disney+, and Amazon Prime Video in Europe as of February 2026, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1620118/ad-supported-netflix-and-disney-usage-europe/
RTL AdAlliance. "Share of Consumers Using Free or Cheaper Ad-supported Versions of Netflix, Disney+, and Amazon Prime Video in Europe as of February 2026, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2026, /statistics/1620118/ad-supported-netflix-and-disney-usage-europe/
RTL AdAlliance, Share of consumers using free or cheaper ad-supported versions of Netflix, Disney+, and Amazon Prime Video in Europe as of February 2026, by country ÌÇÐÄÆƽâ°æ, /statistics/1620118/ad-supported-netflix-and-disney-usage-europe/ (last visited July 24, 2026)
Share of consumers using free or cheaper ad-supported versions of Netflix, Disney+, and Amazon Prime Video in Europe as of February 2026, by country [Graph], RTL AdAlliance, March 12, 2026. [Online]. Available: /statistics/1620118/ad-supported-netflix-and-disney-usage-europe/
