* Change in methodology as of November 2025: Number of subscribers watching at least 1 minute of ad-supported content multiplied by average number of viewers in a household. Before November 2025: Monthly active users, which is the number of subscriber profiles engaging with the platform.
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Number of monthly ad-supported users of Netflix worldwide 2025
Netflix's lower-cost ad-supported plan reached 190 million monthly active viewers globally in November 2025, marking an increase from the previous year. Netflix introduced an ad-supported tier in November 2022 in response to subscriber losses during the first half of 2022.
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Media Play News. (November 5, 2025). Number of monthly active ad-supported viewers of Netflix worldwide from January to November 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1485182/netflix-monthly-ad-supported-users-global/
Media Play News. "Number of monthly active ad-supported viewers of Netflix worldwide from January to November 2025 (in millions)." Chart. November 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1485182/netflix-monthly-ad-supported-users-global/
Media Play News. (2025). Number of monthly active ad-supported viewers of Netflix worldwide from January to November 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1485182/netflix-monthly-ad-supported-users-global/
Media Play News. "Number of Monthly Active Ad-supported Viewers of Netflix Worldwide from January to November 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2025, /statistics/1485182/netflix-monthly-ad-supported-users-global/
Media Play News, Number of monthly active ad-supported viewers of Netflix worldwide from January to November 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1485182/netflix-monthly-ad-supported-users-global/ (last visited July 20, 2026)
Number of monthly active ad-supported viewers of Netflix worldwide from January to November 2025 (in millions) [Graph], Media Play News, November 5, 2025. [Online]. Available: /statistics/1485182/netflix-monthly-ad-supported-users-global/
