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Advertising budget dedicated to retail media networks according to consumer packaged goods (CPG) executives in the United States as of 2022

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Sources

Release date

June 2022

Region

United States

Survey time period

April 21 to May 4, 2022

Number of respondents

500 respondents

Special properties

among CPG executives with a minimual ad spend of 100 million U.S. dollars

Method of interview

Online survey

Citation formats

CPG ad budget dedicated to retail media U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 13, 2023
Consumer packaged goods executives in the United States spent on average ** percent of their advertising budget on retail media networks (RMNs), according to the survey conducted between April and May 2022. The study revealed that ** percent of CPG executives planned to increase their ad spend with retail media in the following year.
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CPG industry advertising in the U.S.Advertising in the United StatesOnline grocery shopping in the United StatesFood shopping behavior in the U.S.Food advertising in the United States
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