In 2024, the United Kingdom (UK) was the largest digital video advertising market in Europe, with a spending of nearly **** billion euros. Two more countries reported expenditures higher than * – Germany with **** billion and France with **** billion. In total, European digital video ad spend stood at billion euros that year.
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IAB Europe. (May 21, 2025). Leading digital video advertising markets in Europe in 2024, by spending (in million euros) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1322307/digital-video-advertising-countries-europe/
IAB Europe. "Leading digital video advertising markets in Europe in 2024, by spending (in million euros)." Chart. May 21, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1322307/digital-video-advertising-countries-europe/
IAB Europe. (2025). Leading digital video advertising markets in Europe in 2024, by spending (in million euros). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1322307/digital-video-advertising-countries-europe/
IAB Europe. "Leading Digital Video Advertising Markets in Europe in 2024, by Spending (in Million Euros)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 May 2025, /statistics/1322307/digital-video-advertising-countries-europe/
IAB Europe, Leading digital video advertising markets in Europe in 2024, by spending (in million euros) ÌÇÐÄÆÆ½â°æ, /statistics/1322307/digital-video-advertising-countries-europe/ (last visited July 24, 2026)
Leading digital video advertising markets in Europe in 2024, by spending (in million euros) [Graph], IAB Europe, May 21, 2025. [Online]. Available: /statistics/1322307/digital-video-advertising-countries-europe/