* Puerto Rico was included in the ranking despite being an unincorporated territory of the United States.
Data provided by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ are estimates.
Definition: Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Video Advertising.
Additional information: Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.
Citation formats
Digital video ad spend in Latin America & the Caribbean 2024, by country
From the selected regions, the ranking by ad spending in the 'Video Advertising' segment of the digital advertising market is led by Brazil with **** billion U.S. dollars and is followed by Mexico (**** billion dollars). In contrast, the ranking is trailed by Belize with **** million U.S. dollars.Â
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ÌÇÐÄÆƽâ°æ. (October 30, 2024). Digital video advertising spending in selected countries in Latin America and the Caribbean in 2024 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /forecasts/1053893/latin-america-digital-video-ad-spend/
ÌÇÐÄÆƽâ°æ. "Digital video advertising spending in selected countries in Latin America and the Caribbean in 2024 (in million U.S. dollars)." Chart. October 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /forecasts/1053893/latin-america-digital-video-ad-spend/
ÌÇÐÄÆƽâ°æ. (2024). Digital video advertising spending in selected countries in Latin America and the Caribbean in 2024 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /forecasts/1053893/latin-america-digital-video-ad-spend/
ÌÇÐÄÆƽâ°æ. "Digital Video Advertising Spending in Selected Countries in Latin America and The Caribbean in 2024 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2024, /forecasts/1053893/latin-america-digital-video-ad-spend/
ÌÇÐÄÆƽâ°æ, Digital video advertising spending in selected countries in Latin America and the Caribbean in 2024 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /forecasts/1053893/latin-america-digital-video-ad-spend/ (last visited July 24, 2026)
Digital video advertising spending in selected countries in Latin America and the Caribbean in 2024 (in million U.S. dollars) [Graph], ÌÇÐÄÆƽâ°æ, October 30, 2024. [Online]. Available: /forecasts/1053893/latin-america-digital-video-ad-spend/
