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Methods used by advertisers and agencies to identify and measure audiences in the United States in 1st half and 2nd half of 2021

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Source

Release date

April 2022

Region

United States

Survey time period

H1 2021 and H2 2021

Number of respondents

153 respondents

Citation formats

Methods used by advertisers to identify & measure audiences in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 4, 2022
During a survey carried out among U.S. advertisers in the second half of 2021, ** percent said they used third-party cookies to identify and measure audiences. In the first half of 2021, ** percent of respondents said they used that method.
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Topics

Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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