According to a 2025 survey, 35 percent of adults in the United States who planned on watching the 2026 Milan Cortina Winter Olympics intended to do so through live broadcast TV. Meanwhile, 27 percent of respondents said they would do so via live or on-demand streams.
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MRI-Simmons. (August 19, 2025). Share of adults planning on watching the 2026 Milan Cortina Winter Olympic Games in the United States as of third quarter 2025, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1063639/plan-watch-winter-olympics-platform/
MRI-Simmons. "Share of adults planning on watching the 2026 Milan Cortina Winter Olympic Games in the United States as of third quarter 2025, by platform." Chart. August 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1063639/plan-watch-winter-olympics-platform/
MRI-Simmons. (2025). Share of adults planning on watching the 2026 Milan Cortina Winter Olympic Games in the United States as of third quarter 2025, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1063639/plan-watch-winter-olympics-platform/
MRI-Simmons. "Share of Adults Planning on Watching The 2026 Milan Cortina Winter Olympic Games in The United States as of Third Quarter 2025, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Aug 2025, /statistics/1063639/plan-watch-winter-olympics-platform/
MRI-Simmons, Share of adults planning on watching the 2026 Milan Cortina Winter Olympic Games in the United States as of third quarter 2025, by platform ÌÇÐÄÆƽâ°æ, /statistics/1063639/plan-watch-winter-olympics-platform/ (last visited July 16, 2026)
Share of adults planning on watching the 2026 Milan Cortina Winter Olympic Games in the United States as of third quarter 2025, by platform [Graph], MRI-Simmons, August 19, 2025. [Online]. Available: /statistics/1063639/plan-watch-winter-olympics-platform/
