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Level of familiarity with third-party cookie replacement solutions among marketers in the United Kingdom (UK) as of May 2024

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Source

Release date

May 2024

Region

United Kingdom

Survey time period

May 1 and 2, 2024

Number of respondents

450 respondents

Special properties

among marketers

Citation formats

Familiarity with 3rd-party cookie replacement solutions in the UK 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 27, 2024
During a 2024 survey carried out among marketers from the United Kingdom (UK), ** percent of respondents said they were (somewhat or very) familiar with targeting methods that did not rely on third-party cookies such as contextual targeting or first-party data. On the other hand, ** percent of respondents said they were not (very or at all) familiar with them.
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Topics

Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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