base: children aged eight to 12 years who had used at least one social media service since the start of the year; nationally representative sample of children living in Australia; eSafety obtained ethical approval and informed consent from both participants and their parents or carers
Method of interview
Online survey
Supplementary notes
Survey question: Do you currently use a parent or carer's profile or account on any of the following [social media] websites or apps?Â
Multiple responses were possible.
Social media services included in the survey were Facebook, Instagram, Reddit, Snapchat, TikTok, Twitch, YouTube, and Discord.
Data for Reddit and Twitch was omitted due to low base of children who had used the platforms and used a parent or carer's account.
Citation formats
Popular social media platforms used via a carer's account by pre-teens Australia 2024
In a September 2024 conducted survey among children and teenagers in Australia regarding their social media usage, of the around ** percent of eight to 12 year olds surveyed reporting using YouTube in the period from January to September, ** percent reported using a parent or caregiver's account.Â
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eSafety. (February 17, 2025). Leading social media platforms accessed via a parent or carer's account among eight to 12 year olds in Australia as of September 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1614500/australia-social-media-platform-usage-via-parent-or-carers-account-among-pre-teens/
eSafety. "Leading social media platforms accessed via a parent or carer's account among eight to 12 year olds in Australia as of September 2024." Chart. February 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1614500/australia-social-media-platform-usage-via-parent-or-carers-account-among-pre-teens/
eSafety. (2025). Leading social media platforms accessed via a parent or carer's account among eight to 12 year olds in Australia as of September 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1614500/australia-social-media-platform-usage-via-parent-or-carers-account-among-pre-teens/
eSafety. "Leading Social Media Platforms Accessed via a Parent or Carer's Account among Eight to 12 Year Olds in Australia as of September 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Feb 2025, /statistics/1614500/australia-social-media-platform-usage-via-parent-or-carers-account-among-pre-teens/
eSafety, Leading social media platforms accessed via a parent or carer's account among eight to 12 year olds in Australia as of September 2024 ÌÇÐÄÆƽâ°æ, /statistics/1614500/australia-social-media-platform-usage-via-parent-or-carers-account-among-pre-teens/ (last visited August 03, 2026)
Leading social media platforms accessed via a parent or carer's account among eight to 12 year olds in Australia as of September 2024 [Graph], eSafety, February 17, 2025. [Online]. Available: /statistics/1614500/australia-social-media-platform-usage-via-parent-or-carers-account-among-pre-teens/
