As of January 2026, about ** percent of British customers stated that they preferred getting excellent service in the automotive sector, even if it means paying more for it. Over ** percent of consumers were willing to pay more for excellent service in the tourism, insurance, and leisure sectors.
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Institute of Customer Service. (January 16, 2026). Share of customers willing to pay more for getting excellent service in the United Kingdom (UK) in January 2026, by sector [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1291738/customers-preferring-excellent-service-by-sector/
Institute of Customer Service. "Share of customers willing to pay more for getting excellent service in the United Kingdom (UK) in January 2026, by sector." Chart. January 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1291738/customers-preferring-excellent-service-by-sector/
Institute of Customer Service. (2026). Share of customers willing to pay more for getting excellent service in the United Kingdom (UK) in January 2026, by sector. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1291738/customers-preferring-excellent-service-by-sector/
Institute of Customer Service. "Share of Customers Willing to Pay More for Getting Excellent Service in The United Kingdom (Uk) in January 2026, by Sector." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2026, /statistics/1291738/customers-preferring-excellent-service-by-sector/
Institute of Customer Service, Share of customers willing to pay more for getting excellent service in the United Kingdom (UK) in January 2026, by sector ÌÇÐÄÆƽâ°æ, /statistics/1291738/customers-preferring-excellent-service-by-sector/ (last visited July 21, 2026)
Share of customers willing to pay more for getting excellent service in the United Kingdom (UK) in January 2026, by sector [Graph], Institute of Customer Service, January 16, 2026. [Online]. Available: /statistics/1291738/customers-preferring-excellent-service-by-sector/
