* Original survey question: "Would you consider interacting with your main bank using any of the following methods? - Social Media"
** Respondents, who want to interact with banks that way, but currently do not.
Citation formats
Acceptance rate of using social media to interact with a bank in the UK 2017
This statistic illustrates the results of a 2017 survey on the share of respondents who were willing to use social media for interaction with their bank in the United Kingdom, broken down by generation. Of respondents from Generation Z (the youngest generation surveyed), ** percent reported they would use social media to access and receive financial services.
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Accenture. (May 9, 2018). Share of respondents who would use social media for interaction with their bank* in the United Kingdom (UK) in 2017, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/893827/financial-services-digital-interaction-acceptance-via-social-media-age-uk/
Accenture. "Share of respondents who would use social media for interaction with their bank* in the United Kingdom (UK) in 2017, by generation." Chart. May 9, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/893827/financial-services-digital-interaction-acceptance-via-social-media-age-uk/
Accenture. (2018). Share of respondents who would use social media for interaction with their bank* in the United Kingdom (UK) in 2017, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/893827/financial-services-digital-interaction-acceptance-via-social-media-age-uk/
Accenture. "Share of Respondents Who Would Use Social Media for Interaction with Their Bank* in The United Kingdom (Uk) in 2017, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 May 2018, /statistics/893827/financial-services-digital-interaction-acceptance-via-social-media-age-uk/
Accenture, Share of respondents who would use social media for interaction with their bank* in the United Kingdom (UK) in 2017, by generation ÌÇÐÄÆƽâ°æ, /statistics/893827/financial-services-digital-interaction-acceptance-via-social-media-age-uk/ (last visited July 30, 2026)
Share of respondents who would use social media for interaction with their bank* in the United Kingdom (UK) in 2017, by generation [Graph], Accenture, May 9, 2018. [Online]. Available: /statistics/893827/financial-services-digital-interaction-acceptance-via-social-media-age-uk/
