According to a survey carried out in October 2023 in the United States, men were slightly more likely to venture to the physical stores on Black Friday. Around ** percent of male consumers in the U.S. were planning to shop in-store, whilst just around ** percent of women planned to do the same. On the other hand, female shoppers were slightly more likely to shop on Cyber Monday.
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Drive Research. (October 26, 2023). Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1180088/consumer-intent-on-black-friday-shopping-by-gender-us/
Drive Research. "Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2023, by gender." Chart. October 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1180088/consumer-intent-on-black-friday-shopping-by-gender-us/
Drive Research. (2023). Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1180088/consumer-intent-on-black-friday-shopping-by-gender-us/
Drive Research. "Consumers Who Plan to Shop on Black Friday and Cyber Monday in The United States as of October 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2023, /statistics/1180088/consumer-intent-on-black-friday-shopping-by-gender-us/
Drive Research, Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1180088/consumer-intent-on-black-friday-shopping-by-gender-us/ (last visited July 28, 2026)
Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of October 2023, by gender [Graph], Drive Research, October 26, 2023. [Online]. Available: /statistics/1180088/consumer-intent-on-black-friday-shopping-by-gender-us/
